Ancoram is a consultancy specifically targeted to the not-for-profit sector. The initial brief was to develop the branding and roll out the web design and stationery. Part of the brief was to stay away from the obvious "anchor" but rather bring a human aspect. Because the name Ancoram also means "hope" or "support" as well as the "anchor", we chose the speech bubble to symbolise that the foundations of what this company believes; listerning to the client first.




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